Are You Working Hard and Not Seeing Results?

Get Clarity for Your Business in Just 5 Days: Join Our Business Clarity Challenge Now!

Customers served! 100 Students Enrolled
Customers served! 100 Years of Experience
Customers served! 100 Customers served!

What You'll Discover on this Course

  • Deep Understanding of Ideal Customers: Participants will gain the skills to create detailed customer profiles, understand demographics, psychographics, and discern the needs and preferences of their target audience, leading to a profound comprehension of their ideal customers.
  • Strategic Product or Service Analysis: Through comprehensive exploration, participants will acquire the ability to analyze and articulate the unique features and benefits of their products or services. This strategic analysis will enable them to position their offerings effectively in the market.
  • Competitive Landscape Awareness: After completing the course, individuals will have a thorough understanding of their competitors, having identified strengths, weaknesses, opportunities, and threats in the market. This awareness will inform strategic decisions and help them carve out a distinctive place in the industry.
  • Crafting a Compelling Value Proposition: Participants will learn how to craft a unique value proposition that clearly communicates the distinct advantages of their products or services. This skill is crucial for creating a compelling narrative that resonates with the target audience and differentiates the business from competitors.
  • Strategic Marketing Proficiency: The course equips individuals with the knowledge and tools to develop a strategic marketing plan tailored to their business and audience. Participants will explore various marketing channels, tactics, and campaigns, ensuring a well-rounded and effective approach to promoting their products or services.
  • Comprehensive Marketing Strategy: By the end of the course, participants will have synthesized their learnings into a comprehensive marketing strategy that aligns with their overall business goals. This strategy will serve as a roadmap for successful promotion, growth, and sustained competitiveness in the market.

Course Curriculum

This comprehensive Course is designed to provide learners with the knowledge and skills necessary to thrive in the competitive world of Business

1

On the first day of this comprehensive business module, participants will delve into the critical aspect of understanding their ideal customer. This session will guide you through the process of creating detailed customer profiles, exploring demographics, psychographics, and understanding the needs and preferences of your target audience. By the end of Day 1, you'll have a clear understanding of who your ideal customer is and how to tailor your products or services to meet their specific needs.

2

Building on the insights gained on Day 1, Day 2 focuses on a deep dive into your products or services. Participants will explore the unique features and benefits of what they offer, identify key differentiators, and understand how their offerings fulfill the needs of their ideal customers. This day is designed to help you articulate a compelling value proposition that sets your products or services apart in the market.

3

To succeed in any market, it's crucial to have a comprehensive understanding of your competition. On Day 3, participants will analyze and evaluate competitors in their industry. This module will provide strategies for competitive analysis, helping you identify strengths, weaknesses, opportunities, and threats posed by competitors. By the end of the day, you'll have a clearer perspective on where your business stands in the marketplace.

4

A standout value proposition is essential for attracting and retaining customers. Day 4 is dedicated to crafting a unique value proposition that communicates the distinct benefits of your products or services. Participants will learn how to articulate their value proposition in a way that resonates with their target audience, making their business the obvious choice in a crowded market.

5

The final day of this module focuses on developing a strategic marketing plan based on the insights gathered throughout the week. Participants will explore various marketing channels, tactics, and campaigns tailored to their business and target audience. By the end of Day 5, participants will have a comprehensive marketing strategy that aligns with their overall business goals, ensuring a strong foundation for successful promotion and growth.

Meet the Instructor

Lillian is a business consultant, corporate trainer and business coach.  She is passionate about supporting service based entrepreneurs to build profitable businesses without getting overwhelmed while at it.  She has a B.Ed from Kenyatta University and an MBA from Keller Graduate School of DeVry University.She has over 15 years experience of transforming organizations and businesses into successful and profitable ones.

>
×
×

Cart